So the brief was to advertise the Islands of the great barrier reef.
Think of all the crappy travel ads you see everyday.
People do not register or like these shitty ads.
What people do crave is anything that can get them out of the life they are living right now (most people are trapped in lives that are pretty darn average)
These guys turned this average boring brief on it's head and advertised something that people really do want:
"The most amazing job in the world"
"The Best Job in the World" – a position that sounds too good to be true, but is a genuine opportunity with Tourism Queensland. The best thing about the job is its location – the Islands of the Great Barrier Reef.
And this definitely the most amazing idea in the world - PURE GENIUS!!
People had to submit a you tube video as the application
These videos alone are so entertaining you could watch them for hours
And as with all great ideas this was just the start it, it just Grrreew and Greeew and Greeew.....
Here are the results copied and pasted off cumminsnitro website: RESULTS
Figures at the end of the Wild Card voting:
- 36,648 applicants from 201* countries created 610 hours of video content which promotes our product.
- Over 450,000 votes for the Wild Card applicant.
- In 56 days islandreefjob.com had 6,849,504 visits, 47,548,514 page views with an average of 8.62 minutes spent on the site.
- A Google search for "best job in the world island" achieves about 52,500,000 listings, 231,355 blogs and 43,60 news stories.
- Media coverage has been estimated at over $US100** million from a campaign budget of $US1.2 million
ROCK ON AND CONQUER! IT CAN BE DONE.
www.benditagloria.com
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